Facebook Inc (NASDAQ:FB) was firing on all cylinders in 2017, and its stock price responded, jumping well over 50% on the year. Let’s take a look at some of the amazing progress the social media behemoth made with its various businesses over the past twelve months.
In case you didn’t already know this, FB is far and away the most dominant social media company on earth. In fact, over 50% of the entire world’s internet users log on to Facebook each month — that’s nearly 2.1 billion users. 2017 marked the first time Facebook’s namesake platform eclipsed the 2 billion mark.
As for photo sharing giant Instagram, which Facebook smartly acquired back in 2012 for just $1 billion in stock, users on that platform rose to 800 million this year. Twitter and Snapchat were the losers in this scenario, with many users, and especially social influences, turning to “The ‘Gram” to build their followings.
Meanwhile, WhatsApp and Facebook Messenger both have over 1 billion monthly active users. Facebook still hasn’t made much of an effort to monetize either of these messaging platforms yet, so there’s likely to be incredible top-line growth ahead for them, given their sizable user bases.
The only thing that can stop Facebook in 2018 is government regulation. The company has faced a lot of scrutiny regarding the unregulated nature of its advertising platform, and while it’s created measures to help qualm critics, the pervasive nature of its services make regulatory risk a persistent threat moving forward.
Facebook Inc shares closed at $176.46 on Friday, down $1.46 (-0.82%). Year-to-date, FB has gained 53.38%, versus a 21.71% rise in the benchmark S&P 500 index during the same period.
FB currently has a StockNews.com POWR Rating of A (Strong Buy), and is ranked #4 of 50 stocks in the Internet category.